How consumers link traceability to food quality and safety: An international investigation

Wendy van Rijswijk and Lynn J. Frewer

No 10061, 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece from European Association of Agricultural Economists

Abstract: It is not yet understood whether the implementation of traceability systems can contribute towards restoring consumer confidence in food quality and safety, one of the goals of the European Food Law. To date, little is known about how consumers perceive the role and potential impact of traceability within the supply chain. This paper aims to provide insight into how traceability information can offer guarantees of food quality and safety, and contribute towards increased consumer confidence. Data, collected in four EU countries, examines salient cognitions and attitudes that underpin consumer beliefs about product traceability that will influence their decision making. It will link traceability- related food attributes to perceived benefits (in terms of quality and safety) and important consumer values. Furthermore, variations between different consumer s are examined to illustrate how the concepts of food safety and food quality may have different meanings and consequences in the various European countries. Understanding which benefits consumer s associate with traceability will assist in providing consumers with traceability information in line with their requirement s.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 7
Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/10061/files/sp06va02.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae98:10061

DOI: 10.22004/ag.econ.10061

Access Statistics for this paper

More papers in 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece from European Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().