Experimental auctions, collective induction and choice shift: Willingness-to-pay for rice quality in Senegal

Matty Demont, Pieter Rutsaert, Maimouna Ndour, Wim Verbeke, Papa Abdoulaye Seck and Eric Tollens

No 126861, 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil from International Association of Agricultural Economists

Abstract: We propose a collective induction treatment as an aggregator of information and preferences, which enables testing whether consumer preferences for food quality elicited through experimental auctions are robust to aggregation. We develop a two-stage estimation method based on social judgment scheme theory to identify the determinants of social influence in collective induction. Our method is tested in a market experiment aiming to assess consumers’ willingness-to-pay for rice quality in Senegal. No significant choice shift was observed after collective induction which suggests that consumer preferences for rice quality are robust to aggregation. Almost three quarters of social influence captured by the model and the variables was explained by social status, market expertise and information.

Keywords: Demand and Price Analysis; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 43
Date: 2012
New Economics Papers: this item is included in nep-exp
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae12:126861

DOI: 10.22004/ag.econ.126861

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