Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations

Achim Spiller, Anke Zuhlsdorf and Matthias Mellin

No 6607, 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria from International European Forum on System Dynamics and Innovation in Food Networks

Abstract: The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 11
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/6607/files/sp08sp01.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:iefi07:6607

DOI: 10.22004/ag.econ.6607

Access Statistics for this paper

More papers in 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria from International European Forum on System Dynamics and Innovation in Food Networks Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().