Competitive Framing

Ran Spiegler ()

No 275777, Foerder Institute for Economic Research Working Papers from Tel-Aviv University > Foerder Institute for Economic Research

Abstract: I present a simple framework for modeling two-firm market competition when consumer choice is “frame-dependent”, and firms use costless “marketing messages” to influence the consumer’s frame. This framework embeds several recent models in the “behavioral industrial organization” literature. I identify a property that consumer choice may satisfy, which extends the concept of Weighted Regularity due to Piccione and Spiegler (2012), and provide a characterization of Nash equilibria under this property. I use this result to analyze the equilibrium interplay between competition and framing in a variety of applications.

Keywords: Financial; Economics (search for similar items in EconPapers)
Pages: 29
Date: 2013-03
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Citations: View citations in EconPapers (1)

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Journal Article: Competitive Framing (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:isfiwp:275777

DOI: 10.22004/ag.econ.275777

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