Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

Giuseppe Nocella, Lionel J. Hubbard and Riccardo Scarpa

No 96832, 2010 Conference, August 26-27, 2010, Nelson, New Zealand from New Zealand Agricultural and Resource Economics Society

Abstract: Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Keywords: Crop Production/Industries; Environmental Economics and Policy; Farm Management; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 24
Date: 2010-08
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Citations: View citations in EconPapers (42)

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Journal Article: Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey (2010)
Journal Article: Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:nzar10:96832

DOI: 10.22004/ag.econ.96832

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