Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks

Glenn E. Langan and Ronald Cotterill ()

No 116168, Working Papers from Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance

Abstract: This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers or collusive pricing arrangements.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 24
Date: 1994-08
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:rpspwp:116168

DOI: 10.22004/ag.econ.116168

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