PICKING THE WINNERS: Increasing Your Return on Investment from Value Added Marketing

John C. Yokon

No 279589, Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Financial Economics; Marketing (search for similar items in EconPapers)
Pages: 5
Date: 1994-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6394:279589

DOI: 10.22004/ag.econ.279589

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