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Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada

From Regional Research Projects > NECC-63: Research Committee on Commodity Promotion
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279603: Back Matter Downloads
Research Committee on Commodity Promotion
279602: CLOSING ADDRESS Downloads
Olan D. Forker
279601: EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy Downloads
Julian Alston, Hoy Carman and James A. Chalfant
279600: TESTING PROMOTIONS IN DIFFERENT MARKETS IS ESSENTIAL Downloads
Ron Larson
279599: WHEN DO PRICE PROMOTIONS MAKE SENSE Downloads
Scott Davis
279598: POCKETING THE TRADE DEAL Downloads
Marcia K. Armstrong, Eitan Gerstner and James D. Hess
279597: AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan Downloads
Shida Rastegari Henneberry and Marco De Brito
279596: FACTORS AFFECTING THE MEASUREMENT OF ADVERTISING AND PROMOTION: American Peanut Butter in a Transitional Economy, Poland Downloads
Bill Miller
279595: THE EFFECTS OF PROMOTION ON THE DEMAND FOR SPECIALTY PRODUCTS AND THEIR MASS MARKET COUNTERPARTS: An Econometric Analysis of the Canadian and U.S. Maple Syrup Markets Downloads
Julie Iskow, Jane Kolodinsky and David Russo
279594: AN ASSESSMENT OF PRODUCT MARKETING STRATEGIES UTILIZED BY THE OREGON POTATO COMMISSION Downloads
Richard Fritz, James Cornelius and John R. Green
279593: THE DEMAND FOR ORANGE JUICE AND IN-STORE ADVERTISING Downloads
Jonq-Ying Lee, Mark G. Brown and Robert M. Behr
279592: DISCOUNT COUPONS: Beyond the Price Discount Effect Downloads
Ron Larson
279591: MARKETING CHANNEL PROMOTION AND MEDIA ADVERTISING: An Analysis of Strategy for Marketing Boards in Ontario Downloads
T. Ormann, Funk T.F. and Ellen Goddard
279590: COMMODITY PANEL DISCUSSION Downloads
Mary M. Adolf
279589: PICKING THE WINNERS: Increasing Your Return on Investment from Value Added Marketing Downloads
John C. Yokon
279588: NEC-63 CONFERENCE ON PROMOTION IN THE MARKETING MIX: WHAT WORKS WHERE AND WHY Downloads
Ellen Goddard
279587: Front Matter Downloads
Research Committee on Commodity Promotion
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