FACTORS AFFECTING THE MEASUREMENT OF ADVERTISING AND PROMOTION: American Peanut Butter in a Transitional Economy, Poland

Bill Miller

No 279596, Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Keywords: Crop Production/Industries; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 11
Date: 1994-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6394:279596

DOI: 10.22004/ag.econ.279596

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