AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan

Shida Rastegari Henneberry and Marco De Brito

No 279597, Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada from Regional Research Projects > NECC-63: Research Committee on Commodity Promotion

Abstract: The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that promotion activities had a significant impact on U.S. market share of beef offals 111 Japan. Returns per dollar of promotion were calculated.

Keywords: Demand and Price Analysis; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 8
Date: 1994-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rr6394:279597

DOI: 10.22004/ag.econ.279597

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