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Evaluating the Factors Influecing the Number of Visits to Farmers' Markets

Francisco J. Abello, Marco Palma (), David P. Anderson and Mark W. Waller

No 119786, 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama from Southern Agricultural Economics Association

Abstract: The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.

Keywords: direct marketing; frequency; local; farmers’ markets; Consumer/Household Economics; R11 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr, nep-mkt, nep-tre and nep-tur
Date: 2012
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