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A Comparison of Consumer Willingness to Pay for Four Types of Sweeteners

Xueting Deng, Sayed Saghaian and Timothy Woods ()

No 119811, 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama from Southern Agricultural Economics Association

Abstract: As the U.S. consumption of sweeteners has increased, analysis of the demand for sweeteners has become more important. In this paper, consumer willingness-to-pay (WTP) for selected four types of sweeteners is evaluated. The four types of sweeteners are Kentucky grown pure maple syrup, artificially maple flavored syrup, sorghum syrup and molasses. Results suggest that consumers who are at high household income level (above $80,000) and with a smaller household size are likely to pay more for Kentucky grown maple syrup. Results show that there is no statistic difference for the annual household consumption among the four types of sweeteners.

Keywords: artificial sweeteners; Kentucky; maple syrup; molasses; sorghum; willingness to pay; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr
Date: 2012
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