Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？

Xuqi Chen and Zhifeng Gao

No 143104, 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida from Southern Agricultural Economics Association

Abstract: Surveys were conducted in four cities in China to study Chinese consumers’ knowledge, perception and willingness to pay for different type of orange juice products. Results show that consumers were willing to pay for healthier orange juice produce with high percentage of juice contents.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2013-02-03
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea13:143104

DOI: 10.22004/ag.econ.143104

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