Consumer Preferences for Natural Beef
Karen Elizabeth Lewis,
Carola Grebitus () and
Authors registered in the RePEc Author Service: Karen Lewis DeLong
No 251926, 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama from Southern Agricultural Economics Association
The FDA received petitions to more clearly define the content of the natural label or even prohibit its use. Against this background, we conducted an online choice experiment to determine consumer preferences for boneless USDA Choice ribeye steaks. We also determined if providing consumers with information regarding the legal definition of natural had an impact on consumer preferences. Results indicate that natural labeling has a positive impact on consumer utility when consumers were not aware of the definition of natural; this impact was not found when consumers were informed of the definition of natural.
Keywords: Agricultural and Food Policy; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saea17:251926
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