EconPapers    
Economics at your fingertips  
 

COOL AND CONSUMERS' WILLINGNESS TO PAY IN THE FRESH PRODUCE INDUSTRY - SOME INITIAL IMPRESSIONS FROM THE FIELD

James A. Sterns, Lisa House, John J. VanSickle and Allen Wysocki ()

No 34780, 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma from Southern Agricultural Economics Association

Abstract: The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=200) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogeneous, and prefer fresh produce grown in the U.S.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations View citations in EconPapers (3) Track citations by RSS feed

Downloads: (external link)
http://ageconsearch.umn.edu/record/34780/files/sp04st01.pdf (application/pdf)

Related works:
Working Paper: COOL and Consumers' Willingness to Pay in the Fresh Produce Industry - Some Initial Impressions from the Field (2004) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaft:34780

Access Statistics for this paper

More papers in 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma from Southern Agricultural Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2018-08-08
Handle: RePEc:ags:saeaft:34780