COOL and Consumers' Willingness to Pay in the Fresh Produce Industry - Some Initial Impressions from the Field

James A. Sterns, Lisa House, John J. VanSickle and Allen Wysocki ()

No 15644, Working Papers from University of Florida, International Agricultural Trade and Policy Center

Abstract: The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogenous, and prefer fresh produce grown in the U.S.

Keywords: Food Consumption/Nutrition/Food Safety; International Relations/Trade (search for similar items in EconPapers)
Pages: 17
Date: 2004
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Citations: View citations in EconPapers (5)

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https://ageconsearch.umn.edu/record/15644/files/wp040001.pdf (application/pdf)

Related works:
Working Paper: COOL AND CONSUMERS' WILLINGNESS TO PAY IN THE FRESH PRODUCE INDUSTRY - SOME INITIAL IMPRESSIONS FROM THE FIELD (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uflowp:15644

DOI: 10.22004/ag.econ.15644

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