Marketing Virginia White Potatoes: Buyers' Preferences and Practices

Harold K. Jolley and Frank W. Bell

No 312156, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: This report provides information on major trends and developments in the potato industry and on buyers' preferences and procurement practices. Specifically, the report: (1) Briefly reviews developments in production, utilization, and marketing and their effect on Virginia's competitive position; (2) identifies the characteristics of new potatoes, shipping point services, and sources of supply that buyers prefer; (3) tabulates buyer's opinions of the competitive position of the Virginia potato industry with respect to these factors; and (4) discusses ways buyers believe growers and shippers can improve their marketing practices.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 62
Date: 1964-12
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/312156/files/mrr682.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312156

DOI: 10.22004/ag.econ.312156

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().