ESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES

Amos Golan, Larry Karp and Jeffrey Perloff

No 25057, CUDARE Working Papers from University of California, Berkeley, Department of Agricultural and Resource Economics

Abstract: A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 53
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ucbecw:25057

DOI: 10.22004/ag.econ.25057

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