Determinants of Entry: A Study of Leading U.S. Supermarket Chain Entry Patterns

Ronald Cotterill () and Lawrence E. Haller

No 25226, Research Reports from University of Connecticut, Food Marketing Policy Center

Abstract: De novo entry by the top 20 U.S. supermarket chains into local markets is examined using Tobit analysis. We find that entry is related to potential entrants' proximity to the local market, market growth, concentration, the number of large chains that are incumbents in the local market, and the competency of potential entrants as measured by their recent internal expansion rate. With regard to competing theories that relate strategic entry barriers to entry patterns, different components of the analysis provide support for different hypotheses. However, the most general model provides little support for the contestability or Chicago efficiency rent hypotheses.

Keywords: Agribusiness; Industrial Organization (search for similar items in EconPapers)
Pages: 19
Date: 1991
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uconnr:25226

DOI: 10.22004/ag.econ.25226

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