Young Families as buyers of horticultural products

Johanna Schops, Klaus Menrad and Andreas Gabriel

No 62004, Conference Papers from University of Weihenstephan-Triesdorf, Straubing Centre of Science

Abstract: Often, the well-funded buyers of horticultural products are more than 60 years old and thus it is quite obvious that this customer group will only buy and demand the respective products for a limited time period. Therefore, it is essential for retail trade nurseries - which are continuously loosing market shares in favour of Do-It-Yourself-stores, garden centres and food retailers - to search in time for younger customers in order to sell them plants and other horticultural products for a longer time period. At least part of the target group "young family" earns high household net incomes, is often underrepresented among the buyers of horticultural products and offers high potentials for future sales not least since the families often influence their childrens' prospective consumption behaviour.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2008-02
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/62004/files/Young%20Families-2008.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uwtscp:62004

DOI: 10.22004/ag.econ.62004

Access Statistics for this paper

More papers in Conference Papers from University of Weihenstephan-Triesdorf, Straubing Centre of Science Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().