Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria

Florian Kittemann, Markus Gottl, Andreas Gabriel and Klaus Menrad

No 62005, Conference Papers from University of Weihenstephan-Triesdorf, Straubing Centre of Science

Abstract: An enterprise can only be commercially successful if it succeeds in satisfying customers' needs thus resulting in repeated sales for its products or continuous demand for its services. An effective and efficient customer satisfaction management programme can be regarded as an important measure for maintaining existing customers and for winning new customers.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2008-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uwtscp:62005

DOI: 10.22004/ag.econ.62005

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