How to Attract Talent? Field-Experimental Evidence on Emphasizing Flexibility and Career Opportunities in Job Advertisements

Larissa Fuchs (), Matthias Heinz (), Pia Pinger and Max Thon ()
Additional contact information
Larissa Fuchs: University of Cologne
Matthias Heinz: University of Cologne
Max Thon: University of Cologne

No 332, ECONtribute Discussion Papers Series from University of Bonn and University of Cologne, Germany

Abstract: We conduct a randomized controlled trial (RCT) with a leading technology firm to study how highlighting flexibility and career advancement in job advertisements causally affects the applicant pool. Highlighting career advancement increases the number of applications from men for entry-level positions and attracts additional applicants with strong qualifications and a good fit, which in turn leads to more interview invitations. By contrast, highlighting flexibility increases applications from both women and men at the entry level but provides limited evidence of attracting higher-quality or better-fit applicants. A complementary survey experiment among STEM students shows how job advertisements shape beliefs about the firm’s job characteristics and work environment. Overall, our results show that the amenities firms choose to highlight can powerfully influence both the size and characteristics of their applicant pool.

Keywords: Hiring; field experiments; job advertisements; gender (search for similar items in EconPapers)
JEL-codes: D22 M51 M52 (search for similar items in EconPapers)
Pages: 80 pages
Date: 2024-08
New Economics Papers: this item is included in nep-exp, nep-hrm and nep-lab
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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https://www.econtribute.de/RePEc/ajk/ajkdps/ECONtribute_332_2024.pdf Second version, 2025 (application/pdf)

Related works:
Working Paper: How to Attract Talent? Field-Experimental Evidence on Emphasizing Flexibility and Career Opportunities in Job Advertisements (2025)
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Persistent link: https://EconPapers.repec.org/RePEc:ajk:ajkdps:332

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