Strategic Campaign Communication: Evidence from 30,000 Candidate Manifestos
Caroline Le Pennec ()
Additional contact information
Caroline Le Pennec: SoDa Laboratories, Monash University
No 2020-05, SoDa Laboratories Working Paper Series from Monash University, SoDa Laboratories
In representative democracy, individual candidates often run for parliamentary seats under a national party platform, which limits their ability to compete on policy issues at the local level. I exploit a novel dataset of 30,000 candidate manifestos issued before the first and second rounds of nine French legislative elections to show that politicians strategically adjust their campaign communication to persuade voters who do not support their platformâ€”not by moderating their policy positions but by advertising neutral non-policy issues instead. Doing so predicts better performance in office and may therefore provide voters with information that matters for representation.
Keywords: Electoral competition; Campaign Communication; Political economy; Text as data (search for similar items in EconPapers)
JEL-codes: D72 D83 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cdm and nep-pol
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://soda-wps.s3-website-ap-southeast-2.amazonaw ... r/sodwps/2020-05.pdf (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ajr:sodwps:2020-05
Ordering information: This working paper can be ordered from
Access Statistics for this paper
More papers in SoDa Laboratories Working Paper Series from Monash University, SoDa Laboratories SoDa Laboratories, Monash University, Victoria 3800, Australia. Contact information at EDIRC.
Bibliographic data for series maintained by Ashani Amarasinghe ( this e-mail address is bad, please contact ).