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Corporate-NGO partnerships in CSR activities: why and how?

Sylvaine Poret ()

No 2014-04, Working Papers from Alimentation et Sciences Sociales

Abstract: This article describes, analyzes, and explains the emergence of partnerships between corporations and non-governmental organizations (NGOs) and the ways in which corporations use such relationships as part of their corporate social responsibility (CSR) activities. Economics concepts and the management literature are reviewed, and illustrations are provided to describe such alliances and to explain their expansion. The findings show that firms engage in CSR for altruistic, defensive, and strategic reasons. The role of NGOs in these activities, as well as the related risks for both types of partners, is also explained and studied. NGOs are identified to have fundraising, stakeholder, and strategic functions in corporate-NGO partnerships. The findings also show that the main risks for NGOs, namely, a loss of credibility and legitimacy and their consequences, are related to the financial and existential dependency created by corporate-NGO partnerships.

Keywords: Business Sustainability; Corporate Social Responsibility; Cross-Sector Alliance; Firm Strategy; Non-Governmental Organizations; Sustainability Labels. (search for similar items in EconPapers)
JEL-codes: L21 L31 M14 Q01 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2014-09
New Economics Papers: this item is included in nep-hme
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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