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Emergence of product differentiation from consumer heterogeneity and asymmetric information

Linyuan L\"u, Matus Medo, Yi-Cheng Zhang and Damien Challet

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Abstract: We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket.

Date: 2008-04, Revised 2008-06
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Citations: View citations in EconPapers (4)

Published in European Physical Journal B 64, 293-300 (2008)

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