The role of consumer networks in firms' multi-characteristics competition and market-share inequality
Antonios Garas and
Athanasios Lapatinas
Papers from arXiv.org
Abstract:
We develop a location analysis spatial model of firms' competition in multi-characteristics space, where consumers' opinions about the firms' products are distributed on multilayered networks. Firms do not compete on price but only on location upon the products' multi-characteristics space, and they aim to attract the maximum number of consumers. Boundedly rational consumers have distinct ideal points/tastes over the possible available firm locations but, crucially, they are affected by the opinions of their neighbors. Proposing a dynamic agent-based analysis on firms' location choice we characterize multi-dimensional product differentiation competition as adaptive learning by firms' managers and we argue that such a complex systems approach advances the analysis in alternative ways, beyond game-theoretic calculations.
Date: 2016-01, Revised 2017-08
New Economics Papers: this item is included in nep-bec, nep-com, nep-net and nep-ure
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Journal Article: The role of consumer networks in firmsÂ’ multi-characteristics competition and market share inequality (2017) 
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Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:1601.05660
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