New Market Creation via Innovation: A Study on Tata Nano

Swati Singh and Manoj Joshi

Papers from arXiv.org

Abstract: This research paper focuses on how innovations support new market creation emerging from latent opportunities for low-income group. It also emphasizes on novel strategies that can be implemented for sustaining. The paper concludes with a discussion on the implications of the study and directions to stimulate future research on the subject.

Date: 2017-07
New Economics Papers: this item is included in nep-ino, nep-mkt and nep-sbm
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in aWEshkar Vol. XIX Issue 2, Sept 2015

Downloads: (external link)
http://arxiv.org/pdf/1708.04952 Latest version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:1708.04952

Access Statistics for this paper

More papers in Papers from arXiv.org
Bibliographic data for series maintained by arXiv administrators ().