Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia

Akhmad Muhammadin, Rashila Ramli, Syamsul Ridjal, Muhlis Kanto, Syamsul Alam and Hamzah Idris

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Abstract: The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capability, marketing strategy, organizational performance, banking

Date: 2020-07
New Economics Papers: this item is included in nep-eff and nep-sea
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Published in Revista ESPACIOS. 41/24(2020)26-41

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