Elephants or Goldfish? An Empirical Analysis of Carrier Reciprocity in Dynamic Freight Markets

Angela Acocella, Chris Caplice and Yossi Sheffi

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Abstract: Dynamic macroeconomic conditions and non-binding truckload freight contracts enable both shippers and carriers to behave opportunistically. We present an empirical analysis of carrier reciprocity in the US truckload transportation sector to demonstrate whether consistent performance and fair pricing by shippers when markets are in their favor result in maintained primary carrier tender acceptance when markets turn. The results suggest carriers have short memories; they do not remember shippers' previous period pricing, tendering behavior, or performance when making freight acceptance decisions. However, carriers appear to be myopic and respond to shippers' current market period behaviors, ostensibly without regard to shippers' previous behaviors.

Date: 2021-08
New Economics Papers: this item is included in nep-isf and nep-tre
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Published in Transportation Research Part E: Logistics and Transportation Review, Vol 142, 2020

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