EconPapers    
Economics at your fingertips  
 

As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity

P. Rovelli, C. Benedetti, A. Fronzetti Colladon and A. De Massis

Papers from arXiv.org

Abstract: This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.

Date: 2021-10
New Economics Papers: this item is included in nep-bec, nep-big, nep-cfn, nep-cse, nep-ent, nep-ipr, nep-mkt and nep-sbm
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Published in Journal of Business Research 139, 692-700 (2022)

Downloads: (external link)
http://arxiv.org/pdf/2110.13815 Latest version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:2110.13815

Access Statistics for this paper

More papers in Papers from arXiv.org
Bibliographic data for series maintained by arXiv administrators ().

 
Page updated 2021-12-13
Handle: RePEc:arx:papers:2110.13815