Social Surplus Maximization in Sponsored Search Auctions Requires Communication

Suat Evren

Papers from arXiv.org

Abstract: We show that computing the optimal social surplus requires $\Omega(mn)$ bits of communication between the website and the bidders in a sponsored search auction with $n$ slots on the website and with tick size of $2^{-m}$ in the discrete model, even when bidders are allowed to freely communicate with each other.

Date: 2023-05
New Economics Papers: this item is included in nep-des and nep-mic
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