Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques

Marina Kholod and Nikita Mokrenko

Papers from arXiv.org

Abstract: The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.

Date: 2024-12
New Economics Papers: this item is included in nep-inv
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