Recommendation Quality and the Concentration of Consumption: Experimental Evidence from Netflix

Guy Aridor, Winston Chou, Nathan Kallus, Antoine Scheid, Allen Tren and Kevin Zielincki

Papers from arXiv.org

Abstract: We study an experiment with 8.5 million users on Netflix's recommender system to measure how improvements in recommendation technology affect the set of products that get consumed. Improvements increase total consumption and users' reliance on recommendations while diffusing recommendations and consumption away from the most popular titles (``superstars") toward a larger number of moderately popular titles (``middle-tail"), with minimal effects on the most niche titles (``long-tail"). Our results challenge the notion that recommender systems polarize consumption -- raising the consumption shares of the head and tail at the expense of the middle -- and suggest that the returns to investing in middle-tail products grow as algorithms improve and platforms scale.

Date: 2026-08
References: Add references at CitEc
Citations:

Downloads: (external link)
https://arxiv.org/pdf/2608.21274 Latest version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:2608.21274

Access Statistics for this paper

More papers in Papers from arXiv.org
Bibliographic data for series maintained by arXiv administrators ().