Organic food marketing and distribution in the European Union

Maurizio Canavari, Roberta Centonze and Gianluca Nigro ()
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Roberta Centonze: Alma Mater Studiorum University of Bologna
Gianluca Nigro: Alma Mater Studiorum University of Bologna

No 7002, DEIAgra Working Papers from Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering

Abstract: The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural sector. If originally organic food was the result of an ideological choice and was set inside the alternative culture in opposition to current models of economic development and social organisation, today it has the feature of an entrepreneurial phenomenon, belonging to a life style and to a finally acknowledged cultural model which is able to attract human and financial resources on its own, to produce profit and to satisfy a steadily increasing market. A description of the data obtained by the main available sources on organic food markets in Europe is provided, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The analysis may be useful to shed light on the several facets of the organic sector in Europe, and as a basis for further studies on the topic.

Keywords: organic food; distribution; marketing; communication; brand (search for similar items in EconPapers)
JEL-codes: Q13 Q17 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2007-01, Revised 2007-07
New Economics Papers: this item is included in nep-agr, nep-eec and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Published in Agecon Search

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http://ageconsearch.umn.edu/bitstream/9077/1/wp070002.pdf WP version, July 2007 (application/pdf)

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Working Paper: Organic Food Marketing and Distribution in the European Union (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:bag:deiawp:7002

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