Embracing gen AI: a comparison of Italian and US households

David Loschiavo, Olivier Armantier, Antonio Dalla Zuanna, Leonardo Gambacorta, Mirko Moscatelli and Ilaria Supino

No 1322, BIS Working Papers from Bank for International Settlements

Abstract: This paper explores the household adoption of Generative Artificial Intelligence (GenAI) in the United States and Italy, leveraging survey data to compare usage patterns, demographic influences, and employment sectoral composition effects. Our findings reveal higher adoption rates in the US, driven by socio-demographic differences between the two countries. Despite their lower usage of GenAI, Italians are more confident in its potential to improve their well-being and financial situation. Both Italian and US users tend to trust GenAI tools less than human-operated services, but Italians report greater relative trust in government and institutions when handling personal data with GenAI tools.

Keywords: generative artificial intelligence; technology adoption; cross-country comparison; socio-demographic factors; trust in technology; cultural attitudes (search for similar items in EconPapers)
JEL-codes: D10 J24 O33 (search for similar items in EconPapers)
Date: 2026-01
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Working Paper: Embracing GenAI: a comparison of Italian and US households (2025)
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