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Private Labels, Price Rivalry, and Public Policy

Tommy Gabrielsen () and Lars Sørgard

University of California at Santa Barbara, Economics Working Paper Series from Department of Economics, UC Santa Barbara

Abstract: The article examines how the existence of a retailer owned brand, private label, aspects the price setting of a national brand. We …nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have important implications for the interpretation of empirical results and the public policy towards national brands.

Keywords: Private Labels; Price Rivalry; Public Policy (search for similar items in EconPapers)
Date: 2000-07-19
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Related works:
Journal Article: Private labels, price rivalry, and public policy (2007) Downloads
Working Paper: Private Labels, Price Rivalry, and Public Policy (2000)
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