Private Labels, Price Rivalry, and Public Policy
Tommy Gabrielsen () and
Lars Sørgard ()
Working Papers from Norwegian School of Economics and Business Administration-
The article examine how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that the potential for a private label introdution may lead to price consessions form the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands.
Keywords: PRICES; PUBLIC POLICY; LABELLING (search for similar items in EconPapers)
JEL-codes: L12 L40 (search for similar items in EconPapers)
Pages: 28 pages
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Journal Article: Private labels, price rivalry, and public policy (2007)
Working Paper: Private Labels, Price Rivalry, and Public Policy (2000)
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Persistent link: https://EconPapers.repec.org/RePEc:fth:norgee:8/00
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