Spiral of Silence: How Neutral Moderation Polarizes Content Creation

Ying Bao and Jessie Liu

No 12008, CESifo Working Paper Series from CESifo

Abstract: This paper investigates how content moderation affects content creation in an ideologically diverse online environments. We develop a model in which users act as both creators and consumers, differing in their ideological affiliation and propensity to produce toxic content. Affective polarization, i.e., users’ aversion to ideologically opposed content, interacts with moderation in unintended ways. Even ideologically neutral moderation that targets only toxicity can suppress non-toxic content creation, particularly from ideological minorities. Our analysis reveals a content-level externality: when toxic content is removed, non-toxic posts gain exposure. While creators from the ideological majority group sometimes benefit from this exposure, they do not internalize the negative spillovers, i.e., increased out-group hostility toward minority creators. This can discourage minority creation and polarize the content supply, ultimately leaving minority users in a more ideologically imbalanced environment: a mechanism reminiscent of the "spiral of silence." Thus, our model offers an alternative perspective to a common debate:what appears as bias in moderation needs not reflect bias in rules, but can instead emerge endogenously as self-censorship in equilibrium. We also extend the model to explore how content personalization interacts with moderation policies.

Keywords: content moderation; toxicity; polarization (search for similar items in EconPapers)
JEL-codes: D74 D85 L86 (search for similar items in EconPapers)
Date: 2025
New Economics Papers: this item is included in nep-eur and nep-mic
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Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_12008

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