A Case Study about Corporate Revival Process: Snow Brand Milk Products
Noriyuki Yanagawa and
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Noriyuki Yanagawa: Faculty of Economics, University of Tokyo
Ryoko Oki: Graduate School of Economics, University of Tokyo
No CARF-J-002, CARF J-Series from Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo
This paper explains the corporate revival process of Snow Brand Milk Products Co. Ltd. (Yuki-Jirushi), a famous dairy-products company in Japan. As a result of a string of scandals, Yuki-Jirushi experienced sudden drops of sales and profits. In order to improve the profit condition, Yuki-Jirushi implemented drastic corporate restructurings and M&A. This paper explains this process in detail and shows the general implications for corporate revival process of Japanese firms.
Pages: 43 pages
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Persistent link: https://EconPapers.repec.org/RePEc:cfi:jseres:cj002
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