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A Case Study about Corporate Revival Process: Snow Brand Milk Products

Noriyuki Yanagawa and Ryoko Oki
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Noriyuki Yanagawa: Faculty of Economics, University of Tokyo
Ryoko Oki: Graduate School of Economics, University of Tokyo

No CARF-J-002, CARF J-Series from Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo

Abstract: This paper explains the corporate revival process of Snow Brand Milk Products Co. Ltd. (Yuki-Jirushi), a famous dairy-products company in Japan. As a result of a string of scandals, Yuki-Jirushi experienced sudden drops of sales and profits. In order to improve the profit condition, Yuki-Jirushi implemented drastic corporate restructurings and M&A. This paper explains this process in detail and shows the general implications for corporate revival process of Japanese firms.

Pages: 43 pages
Date: 2004-04
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