Restoring the principle of minimum differentiation in product positioning

Byong-Duk Rhee, André de Palma (), Claes Fornell and Jacques Thisse

No 1052, LIDAM Reprints CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Date: 1992-01-01
Note: In : Journal of Economics and Management Strategy, 3 (1), 475-505, 1992
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Journal Article: RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING (1992)
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