A note on advertising policy under uncertainty and dynamic conditions

Pierre Dehez () and Alex Jacquemin

No 230, LIDAM Reprints CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Date: 1975-01-01
Note: In : The Journal of Industrial Economics, 24(1), 73-78, 1975
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Journal Article: A Note on Advertising Policy under Uncertainty and Dynamic Conditions (1975)
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