Brand loyalty and advertising: a note

Damien Neven and Jacques Thisse

No 965, LIDAM Reprints CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Date: 1991-01-01
Note: In : J. Thépot and R.A. Thiétart (eds.), Microeconomic Contributions to Strategic Management. Amsterdam, Elsevier Science Publishers B.V., 23-32, 1991
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