Reference Point Formation

Kees Koedijk, Rachel Pownall, Charles Noussair and Ayse Terzi

No 10823, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: It is well-established that reference points are a feature of decision making under risk. In this paper we report an experiment, in which we investigate which of three potential reference points: (1) a status quo payoff level, (2) the average expected earnings of peers, and (3) a stated expectation of the experimenter, best describes behavior in a decontextualized risky decision making task. We find heterogeneity among individuals in the reference points they employ. The status quo level is the modal reference point, followed by the experimenter's stated expectation of participant earnings, and in turn by the average expected earnings of peers. A sizeable share of individuals show multiple reference points simultaneously. Reference points can be affected by a change in the income level.

Keywords: Reference point; Experiment (search for similar items in EconPapers)
Date: 2015-09
New Economics Papers: this item is included in nep-exp and nep-upt
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