Asia’s emergence in global beverage markets: The rise of wine

Kym Anderson

No 14389, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: Asia’s alcohol consumption, and its retail expenditure on each of beer, distilled spirits and grape wine, have more than doubled so far this century. In the process, the mix of beverages in Asia’s consumption of alcohol has been converging on that of the west as wine’s share rises. Since Asia’s beverage production has not kept up with its expansion in demand, imports net of exports are increasingly filling the gap – especially for wine. This paper analyses trends in consumption and imports for the region and key Asian countries, and provides projections to 2025 using a new model of global beverage markets.

Keywords: Changes in beverage tastes; Premiumization of alcohol consumption; Impacts of tax and trade policies; Beverage market projections (search for similar items in EconPapers)
JEL-codes: F14 F17 L66 Q13 (search for similar items in EconPapers)
Date: 2020-02
New Economics Papers: this item is included in nep-agr, nep-int and nep-sea
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Citations: View citations in EconPapers (3)

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