Mergers with Differentiated Products: Where do we Stand?

Tommaso Valletti and Hans Zenger

No 15066, CEPR Discussion Papers from Centre for Economic Policy Research

Abstract: On the occasion of the 10th anniversary of the 2010 U.S. Horizontal Merger Guidelines, this article provides an overview of the state of economic analysis of unilateral effects in mergers with differentiated products. Drawing on our experience with merger enforcement in Europe, we discuss both static and dynamic competition, with a special emphasis on the calibration of competitive effects. We also discuss the role of market shares and structural presumptions in differentiated product markets.

Keywords: Mergers; Differentiated products; Unilateral effects (search for similar items in EconPapers)
JEL-codes: L11 L13 L40 L41 (search for similar items in EconPapers)
Date: 2020-07
New Economics Papers: this item is included in nep-com, nep-law and nep-mic
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Citations: View citations in EconPapers (4)

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Journal Article: Mergers with Differentiated Products: Where Do We Stand? (2021)
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