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Markets and linguistic diversity

Ramon Caminal ()

No 7587, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: Producers of cultural goods and media products can only make their specific contents available to their audiences and readerships through a particular language. The choice of language is a trivial decision if consumers are monolingual. However, the fraction of bilingual consumers is high in some areas and rising everywhere because of the rapid expansion of English as a second language. In this paper I argue that, independently of the gains associated with the use of a lingua franca, the very existence of bilingual consumers may seriously bias market outcomes against minority languages. In particular, I show that the level of linguistic diversity determined by profit maximizing firms tends to be inefficiently low, except when and where the cost of producing a second linguistic version becomes sufficiently low. Thus, the model provides an efficiency argument supporting policies that protect minority languages in these markets.

Keywords: language; product variety; translation (search for similar items in EconPapers)
JEL-codes: D43 L13 L82 (search for similar items in EconPapers)
Date: 2009-12
New Economics Papers: this item is included in nep-cul
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Related works:
Journal Article: Markets and linguistic diversity (2010) Downloads
Working Paper: Markets and Linguistic Diversity (2010) Downloads
Working Paper: Markets and linguistic diversity (2009) Downloads
Working Paper: Markets and linguistic diversity (2009) Downloads
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