Digital Business Models and Quality Investment
Marie-Laure Allain,
Marc Bourreau and
Pierre-Francois Darlas ()
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Pierre-Francois Darlas: Telecom Paris, Institut Polytechnique de Paris, CREST, France
No 2025-16, Working Papers from Center for Research in Economics and Statistics
Abstract:
In this paper, we study the competition between two horizontally di erentiated digital platforms. Each platform can adopt either a user-funded or an ad-funded business model. The platforms also invest in service quality to attract users. We nd that which business model is more conducive to quality investment depends on the relative value of the platforms services to the marginal multi-homing user compared to the value of the marginal user to advertisers. From a consumer welfare perspective, in equilibrium, platforms tend to adopt the user-funded business model too often and insu ciently di erentiate their business models. Our results also show that regulatory interventions in digital markets aiming at mitigating market power of ad-tech rms or improving privacy protection can induce shifts in business models, with potentially ambiguous e ects on consumer welfare.
Keywords: Platform; two-sided markets; business model; quality investment. (search for similar items in EconPapers)
JEL-codes: L13 L41 L42 (search for similar items in EconPapers)
Pages: 48 pages
Date: 2025-12-01
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