Riding successive product diffusion waves: building a tsunami via upgrade-rebate programs
Vardan Avagyan and
Mercedes Esteban-Bravo ()
DEE - Working Papers. Business Economics. WB from Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
We discuss how trade-in rebates can be used to manage product multigenerational innovation diffusion waves, and study the optimal behavior of the firm controlling the prices and rebates associated to product upgrades. We show how this strategy accelerates the diffusion and can lead to profit increments of about 5%. The strategy is profitable even when the rebate subsidizes the upgrades entirely.
Keywords: New; product; diffusion; Successive; generations; Trade-in; Upgrades; Optimal; strategies (search for similar items in EconPapers)
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Journal Article: Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:cte:wbrepe:wb114011
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