Details about Mercedes Esteban-Bravo

Access statistics for papers by Mercedes Esteban-Bravo.

Last updated 2021-05-28. Update your information in the RePEc Author Service.

Short-id: pes40

Working Papers

2013

1. A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa View citations (1)

2012

2. Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
3. Reconsidering optimal experimental design for conjoint analysis
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
4. Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
   See also Journal Article Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition, Marketing Science, INFORMS (2014) View citations (1) (2014)

2011

5. Can we curb retail sales volatility through marketing mix actions?
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
6. Licensing radical product innovations to speed up the diffusion
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
   See also Journal Article Licensing radical product innovations to speed up the diffusion, European Journal of Operational Research, Elsevier (2014) View citations (13) (2014)
7. Riding successive product diffusion waves: building a tsunami via upgrade-rebate programs
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
   See also Journal Article Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs, International Journal of Research in Marketing, Elsevier (2016) View citations (2) (2016)

2009

8. Optimal risk in marketing resource allocation
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

2007

9. The long memory of newspapers' subscriptions: between the short-run and persistence response
   DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

2006

10. Do business density and variety determine retail performance?
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa View citations (2)
11. Magazine sales promotion: a dynamic response analysis
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

2005

12. A decomposition method to deflate the curse of dimensionality for dynamic stochastic models
    Computing in Economics and Finance 2005, Society for Computational Economics
13. Worst-case estimation and asymptotic theory for models with unobservables
    Computing in Economics and Finance 2005, Society for Computational Economics
    Also in DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa (2004)

2004

14. Computing continuous-time growth models with boundary conditions via wavelets
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa View citations (1)
    See also Journal Article Computing continuous-time growth models with boundary conditions via wavelets, Journal of Economic Dynamics and Control, Elsevier (2007) View citations (7) (2007)
15. Optimal duration of magazine promotions
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
    See also Journal Article Optimal Duration of Magazine Promotions, Marketing Letters, Springer (2005) View citations (3) (2005)
16. Valuation of boundary-linked assets
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

Journal Articles

2017

1. Can Retail Sales Volatility be Curbed Through Marketing Actions?
   Marketing Science, 2017, 36, (2), 232-253 View citations (1)

2016

2. Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
   International Journal of Research in Marketing, 2016, 33, (4), 780-796 View citations (2)
   See also Working Paper Riding successive product diffusion waves: building a tsunami via upgrade-rebate programs, DEE - Working Papers. Business Economics. WB (2011) (2011)

2015

3. Historical impact of technological change on the US mass media advertising expenditure
   Technological Forecasting and Social Change, 2015, 100, (C), 306-316 View citations (2)

2014

4. Licensing radical product innovations to speed up the diffusion
   European Journal of Operational Research, 2014, 239, (2), 542-555 View citations (13)
   See also Working Paper Licensing radical product innovations to speed up the diffusion, DEE - Working Papers. Business Economics. WB (2011) (2011)
5. Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
   Marketing Science, 2014, 33, (5), 621-640 View citations (1)
   See also Working Paper Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition, DEE - Working Papers. Business Economics. WB (2012) (2012)

2011

6. Brand value in horizontal alliances: the case of twin-cars
   Journal of the Operational Research Society, 2011, 62, (8), 1533-1542 View citations (4)

2007

7. Computing continuous-time growth models with boundary conditions via wavelets
   Journal of Economic Dynamics and Control, 2007, 31, (11), 3614-3643 View citations (7)
   See also Working Paper Computing continuous-time growth models with boundary conditions via wavelets, DEE - Working Papers. Business Economics. WB (2004) View citations (1) (2004)
8. Worst-case estimation for econometric models with unobservable components
   Computational Statistics & Data Analysis, 2007, 51, (7), 3330-3354 View citations (1)

2006

9. When giving some away makes sense to jump-start the diffusion process
   Marketing Letters, 2006, 17, (4), 243-254 View citations (26)

2005

10. Optimal Duration of Magazine Promotions
    Marketing Letters, 2005, 16, (2), 99-114 View citations (3)
    See also Working Paper Optimal duration of magazine promotions, DEE - Working Papers. Business Economics. WB (2004) (2004)

2004

11. Computing Equilibria in General Equilibrium Models via Interior-point Methods
    Computational Economics, 2004, 23, (2), 147-171 View citations (7)