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Details about Mercedes Esteban-Bravo

E-mail:
Homepage:http://www.business.uc3m.es/en/faculty/profesor/perfil/mercedes-esteban-bravo
Workplace:Departamento de Economía de la Empresa (Department of Business Administration), Universidad Carlos III de Madrid (Carlos III University of Madrid), (more information at EDIRC)

Access statistics for papers by Mercedes Esteban-Bravo.

Last updated 2020-10-29. Update your information in the RePEc Author Service.

Short-id: pes40


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Working Papers

2013

  1. A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads View citations (1)

2012

  1. Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
  2. Reconsidering optimal experimental design for conjoint analysis
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
  3. Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
    See also Journal Article in Marketing Science (2014)

2011

  1. Can we curb retail sales volatility through marketing mix actions?
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
  2. Licensing radical product innovations to speed up the diffusion
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
    See also Journal Article in European Journal of Operational Research (2014)
  3. Riding successive product diffusion waves: building a tsunami via upgrade-rebate programs
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
    See also Journal Article in International Journal of Research in Marketing (2016)

2009

  1. Optimal risk in marketing resource allocation
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2007

  1. The long memory of newspapers' subscriptions: between the short-run and persistence response
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2006

  1. Do business density and variety determine retail performance?
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads View citations (2)
  2. Magazine sales promotion: a dynamic response analysis
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2005

  1. A decomposition method to deflate the curse of dimensionality for dynamic stochastic models
    Computing in Economics and Finance 2005, Society for Computational Economics
  2. Worst-case estimation and asymptotic theory for models with unobservables
    Computing in Economics and Finance 2005, Society for Computational Economics Downloads
    Also in DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa (2004) Downloads

2004

  1. An interior point algorithm for computing equilibria in economies with incomplete asset markets
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads View citations (2)
  2. Computing continuous-time growth models with boundary conditions via wavelets
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads View citations (1)
    See also Journal Article in Journal of Economic Dynamics and Control (2007)
  3. Optimal duration of magazine promotions
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
    See also Journal Article in Marketing Letters (2005)
  4. Valuation of boundary-linked assets
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2000

  1. Existence and computation of a Cournot-Walras equilibrium
    DES - Working Papers. Statistics and Econometrics. WS, Universidad Carlos III de Madrid. Departamento de Estadística Downloads View citations (1)
  2. Existence and computation of a GEI equilibrium
    DES - Working Papers. Statistics and Econometrics. WS, Universidad Carlos III de Madrid. Departamento de Estadística Downloads

Journal Articles

2017

  1. Can Retail Sales Volatility be Curbed Through Marketing Actions?
    Marketing Science, 2017, 36, (2), 232-253 Downloads View citations (1)

2016

  1. Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
    International Journal of Research in Marketing, 2016, 33, (4), 780-796 Downloads View citations (1)
    See also Working Paper (2011)

2015

  1. Historical impact of technological change on the US mass media advertising expenditure
    Technological Forecasting and Social Change, 2015, 100, (C), 306-316 Downloads View citations (1)

2014

  1. Licensing radical product innovations to speed up the diffusion
    European Journal of Operational Research, 2014, 239, (2), 542-555 Downloads View citations (7)
    See also Working Paper (2011)
  2. Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
    Marketing Science, 2014, 33, (5), 621-640 Downloads
    See also Working Paper (2012)

2007

  1. Computing continuous-time growth models with boundary conditions via wavelets
    Journal of Economic Dynamics and Control, 2007, 31, (11), 3614-3643 Downloads View citations (6)
    See also Working Paper (2004)
  2. Worst-case estimation for econometric models with unobservable components
    Computational Statistics & Data Analysis, 2007, 51, (7), 3330-3354 Downloads View citations (1)

2006

  1. When giving some away makes sense to jump-start the diffusion process
    Marketing Letters, 2006, 17, (4), 243-254 Downloads View citations (21)

2005

  1. Optimal Duration of Magazine Promotions
    Marketing Letters, 2005, 16, (2), 99-114 Downloads View citations (2)
    See also Working Paper (2004)

2004

  1. Computing Equilibria in General Equilibrium Models via Interior-point Methods
    Computational Economics, 2004, 23, (2), 147-171 Downloads View citations (6)
 
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