Newspapers’ market shares and the theory of the circulation spiral

Jean Gabszewicz, Paolo Garella and Nathalie Sonnac

No 2005059, Discussion Papers (ECON - Département des Sciences Economiques) from Université catholique de Louvain, Département des Sciences Economiques

Abstract: We consider a model of daily newspapers’ competition to test the validiity of the so called “theory of the circulation spiral”. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposes of the theory, does not always lead to the elimination of one of them.

Pages: 11
Date: 2005-11-01
New Economics Papers: this item is included in nep-com, nep-cul, nep-mic and nep-mkt
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Newspapers' market shares and the theory of the circulation spiral (2007)
Working Paper: Newspapers' market shares and the theory of the circulation spiral (2007)
Working Paper: Newspapers’ market shares and the theory of the circulation spiral (2005)
Working Paper: Newspapers market shares and the theory of the circulation spiral (2005)
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